I designed The New School’s 2018/2019 Learn Something New advertising campaign to stop people in their tracks and generate awareness about the university.
The visual language is bold and disruptive to speak to the feeling of urgency in our current political climate and make a case for why education is more important now than ever.
The white, building block structure that houses the typography is unique to each creative.
Like learning itself, the blocks grow, reassemble, build constantly and unpredictably.
Like learning itself, the blocks grow, reassemble, build constantly and unpredictably.
The campaign was OOH in NYC as a Colossal Media wallscape, OUTFRONT billboard, Wild Postings, animated OUTFRONT subways ads, static digital ads in Metro North, and animated LINK NYC ads. The campaign also lives in the digital world as animated social media ads.
