I designed The New School's fall 2018 "Learn Something New" campaign to stop people in their tracks and create awareness about the university.
The visual language is bold and disruptive to speak to the feeling of urgency in our current, political climate and make a case for why education is more important now than ever.
The white, building block structure that houses the typography is unique to each creative. Like learning itself, the blocks grow, reassemble, build constantly and unpredictably.
The campaign is OOH in NYC as Wild Postings, animated OUTFRONT subways ads, static digital ads in MetroNorth, and animated LINK NYC ads. The campaign also lives in the digital world as animated social media ads.