The goal of this campaign was to capture the attention of New Yorkers with a memorable introduction to The New School + a tangible invitation to Learn something New. The message was to Learn Something New at The New School, a university in New York whose community has been creating new ways to build a better world for 100 years. The campaign featured well known and interesting New Schoolers who illustrate creating new ways to build a better world. The campaign debuted with a subway takeover in Union Square during The New School centennial celebration, The Festival of New. Some of the ads in the takeover specifically advertised The Festival of New and its programming....making the project both an awareness campaign and a product launch campaign. I collaborated with my Creative Director and a senior writer on developing the concept for the campaign. Ultimately, I led the campaign's design and executed most of the print, digital and animated ads.
