The New School’s influencer campaign is set to reposition the image of the university’s student body as rigorous, entrepreneurial, focused, ambitious, innovative, creative, collaborative, progressive and ready for the work force. In addition, the campaign sets to highlight the unique, interdisciplinary education that exists only at The New School and how its students can use that to their advantage in the real world.
The campaign was crafted to target potential employers and big companies with notable placements in The New York Times, the New Yorker, Forbes, Fast Company, Inc., Good Magazine and Ad Age.
I designed the visual language for the campaign followed by designing six creatives in various print and digital formats. I also art directed the photo shoot (shot by photographer, Cole Wilson) featuring real students.