The Wellness of Water (WOW) is a non-profit organization. WOW addresses the lack of transparency in America when it comes to identifying communities that don’t have access to clean water. The federal and state governments have failed at regulating and enforcing The Safe Drinking Water Act. WOW will take the initiative to investigate and test the quality of the water in low income and minority communities. In addition, WOW will raise funds to provide clean water access to these communities in need. The organization will also push for legislation to regulate contaminants and improve infrastructure in America.
I concepted the idea for this imaginary organization and designed its dynamic identity. The identity package included a logo, patterns, a web landing page, business cards, a stationary set, a set of posters and a brochure.